Integrating community service activities into brand management

UEF Community partners – BWG Bamboo Vietnam and Ibsen Tiny Stage – have collaborated with UEF students in integrating community service activities into Brand Management. This activity was instructed by Ms. Ly Dan Thanh – Vice Dean of Economics Faculty with the accompany of Mr. Nhan Cam Tri – Vice Principal of UEF, Mr. Dinh Ngoc Trong – representative of Vietnam Bamboo Company and Ms. Nguyen Ngoc Bao Dung – representative of Ibsen Tiny Stage.  
Finally, in the reporting session held on June 25, UEF students presented their research results of Marketing plans for the two brands. Through logo and slogan ideas as well as communication activities for non-profit organizations with the price of "0 VND'' but still effective, the students showed their youth, enthusiasm, and community spirit. 
Students applied knowledge learned from Brand Management such as the six factors forming a brand, the IMC strategy, the SWOT matrix to analyze characteristics of community units, propose promotion and marketing ideas. Additionally, they experienced directly intriguing and rewarding activities with support from community partners. All of which helped students to create such compelling marketing plans to present at the session. 
Listening to the ideas, Ms. Dung – representative of Ibsen Tiny Stage gladly said: “I was taken aback by the creativity and insight of the students. They came up with such interesting issues that had escaped Ibsen’s notice. This will benefit the development of Ibsen Tiny Stage in the future.” “Integrating the Service - Learning method into subjects is an effective teaching method for both lecturers and students. This is a great opportunity for students to express their perspectives, present their creative and unique ideas to businesses. Lessons learned in class now include not only theoretical knowledge but also hands-on experience," said Mr. Nhan Cam Tri. Despite being the first class applying the Service - Learning method, the students have shown their initiative, inquisitive minds, and punctuality. With this achievement, UEF students have the right to pride themselves on being one of the pioneering generations who are trained to become citizens with professional skills and responsibility to serve the community, in line with current business trends: “Reasonable profit and sustainable development”. 

Activity supported by Center for Sustainable Development Studies (CSDS) - an organisation obtaining assistance from Irish Aid Centre (Irish Aid).
UEF Community Service Centre