INSTITUTE OF INTERNATIONAL EDUCATION
International Academic News

Gloucestershire Vietnam Students Present Charity Project via Marketing Experiences Course

12/25/2024
Recently, the Faculty of Hospitality Management and International Tourism students of Gloucestershire Vietnam program organized a meaningful project submission ceremony for their charity project as part of the Marketing Experiences course. The ceremony was attended by Ms. Le Nguyen Ngoc Thanh - Course Lecturer, Representative of UEF Center of Service-Learning, and Ms. Chu Nguyen Hoa Anh Dao - Representative of the Truyen Tin Shelter.

This event marked a culmination to the community-oriented project, which included the following impactful activities:
- Organizing meetings and exchanging herbal tea, aim to create a marketing strategy to support the shelter, enhance brand visibility and boost sales. 
- Developing a comprehensive communication strategy and presenting three standout marketing deliverables for the project.
- Hosting an engaging Christmas gift exchange and creating heartwarming and joyful moments for the children at the shelter.

At the event, students detailed the project implementation, practical knowledge applied, and valuable lessons learned. They not only produced professional project plans and performance evaluation reports but also enhanced their teamwork skills and strengthened partnerships with collaborators. The project was praised by the lecturer, UEF Center of Service - Learning, and Truyen Tin Shelter for its creativity, practical effectiveness, and profound humanitarian value.


Through the Marketing Experiences course, students gained the opportunity to have valuable experience in practice, contributing to prepare students with a strong foundation for their future international careers. This initiative is not only an opportunity for self-development but also a meaningful event to have a positive contribution for society, leaving a mark as responsible and passionate global citizens.
UEF International Institute
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